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Astronomer releases Gwyneth Paltrow ad

Marketing-Interactive · 1d

Is Astronomer's 'high-risk' strategy with Gwyneth Paltrow a PR win?

Over the weekend, Astronomer went viral (again), but this time, for a very different reason. In one of the most unexpected pivots in crisis communications this year, the brand tapped actress Gwyneth Paltrow as its temporary spokesperson,

BBC on MSN · 2d

Astronomer's 'clever' PR move embracing CEO scandal - featuring Gwyneth Paltrow

The company at the heart of the Coldplay 'kiss cam' scandal has released a video featuring the ex-wife of Chris Martin.

The New York Times · 1d

Gwyneth Paltrow Helps Turn Astronomer’s Infamy on Its Head

The technology company that was at the center of a scandal last week released a tongue-in-cheek response. It landed.

20hon MSN

Andy Byron's net worth faces significant hit over Astronomer scandal

The Astronomer CEO's resignation from the software development company could prove costly, experts tell Newsweek.

1don MSN

Here's how Astronomer used Hollywood to turn a viral disaster into a marketing win

Astronomer managed to shift the narrative around its brand after working with Ryan Reynolds' Maximum Effort on an ad ...

1d

Astronomer PR pivot: Celebrity cameo turns crisis management into B-school case

After the Coldplay concert scandal, Astronomer’s move to hire Gwyneth Paltrow as a “temporary spokesperson” is set to become ...

8 brands respond to Astronomer’s ‘ColdplayGate’ scandal

Over 143,000 mentions of “Astronomer” flooded X feeds on Thursday. But, of the 143,000 mentions of Astronomer, PeakMetrics ...

Southwest Journal11d

Coldplay Concert Turns into a Spotlight Moment for Astronomer CEO Andy Byron

In a night where music, technology, and sustainability crossed paths, Astronomer CEO Andy Byron became the unexpected center ...

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