On Monday, the league formerly known as the American Athletic Conference rebranded itself as, The American Conference ...

The American Conference dumps Athletic from long-held name, announces new eagle mascot with rebranding ahead of 2025-26 ...

American Conference media days are in the books and the season is about a month away. Here's what to know about each of ...

Pernetti said that during one of his first meetings with league presidents about a rebrand, he typed “AAC” into a browser and ...

The 15-team football conference also on Monday unveiled a new slogan — “Built To Rise” — and introduced Soar the Eagle as a ...

After the past few years of conference realignment and expansion, some leagues are barely recognizable. The American Athletic ...

IRVING, Texas, May 22, 2025 /PRNewswire/ -- American Athletic Conference Commissioner Tim Pernetti announced today the launch of American RISE Ventures (Revenue, Innovation, Sports, Entertainment ...

The 6-foot-3 redshirt freshman leads the American and is third in FBS in passing yards per attempt with a mark of 9.6, and he also leads the AAC in completion percentage with 65.6.

Most power conference athletic departments are expected to spend, at the very least, $10 million on their athletes in a single year. Many more plan to reach the revenue pool cap of $20.5 million ...

In this Aug. 4, 2015 file photo, American Athletic Conference Commissioner Mike Aresco addresses the media during an NCAA football media day in Newport, R.I. with Big 12 expansion talks looming.

With the 2020 non-conference schedule mostly wiped away due to the pandemic, what was a two-division and 12-team conference in 2019 went only 6-13 in the regular season against the Power Five ...

The American Athletic Conference relaunches this week knowing realignment could have been worse and wanting a fighting chance on the field. By Jeremy Fowler Jul 2, 2013 at 6:41 am ET • 4 min read ...