CEO Brian Niccol has said the chain’s menu innovation will focus on “the function-forward modern offerings that customers ...

Starbucks CEO Brian Niccol wants to return the company to its coffeehouse roots. Analysts are optimistic, though they say the ...

Starbucks announced it will close an entire line of stores in 2026, amounting to nearly 90 locations. See which ones in PA ...

Starbucks CEO sets a new service goal for baristas in order to improve in-store experience for customers, changes happen at ...

While Narasimhan identified the issue of off-putting wait times, it’s on Niccol’s watch that Starbucks is redressing the ...

When Starbucks Corp. tapped Brian Niccol as chief executive officer in 2024, it cited the “critical need for a transformative leader” in justifying the hire. If performance significantly improves, the ...

Starbucks will give salaried workers only a tiny pay increase. Add that to the long list of mistakes made by CEO Brian Niccol ...

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on the horizon.

USA TODAY reports the coffee chain is testing two beverages-- Coco Matcha and Coco Cold Brew--as part of its Starting 5 product innovation program. According to a press release from Starbucks, the ...

Starbucks is offering a flat 2% raise to all salaried workers in North America. Is abandoning a merit-based system a good idea?

Starbucks’ ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world’s largest coffee shop chain.

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.