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CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on the horizon.
In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.
Starbucks shares climbed in extended trading Tuesday, as CEO Brian Niccol said the company is "ahead of schedule" on its turnaround effort.
CEO Brian Niccol has said the chain’s menu innovation will focus on “the function-forward modern offerings that customers ...
Starbucks will provide a flat 2% pay bump to all salaried employees in North America this year as the coffee chain looks to minimize costs as part of CEO Brian Niccol’s turnaround efforts.
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Starbucks CEO Is Too Cheap

Starbucks will give salaried workers only a tiny pay increase. Add that to the long list of mistakes made by CEO Brian Niccol ...
Starbucks now has an office in Newport Beach, California, a short drive from the CEO's house.
Starbucks announced it will close an entire line of stores in 2026, amounting to nearly 90 locations. See which ones in PA ...
While Narasimhan identified the issue of off-putting wait times, it’s on Niccol’s watch that Starbucks is redressing the ...
Starbucks is set to reduce weekly production at its five U.S. coffee roasting and packaging facilities by two days starting ...
Starbucks announced it will close an entire line of stores in 2026, amounting to nearly 90 locations. See which ones in NJ and NYC are on the list.
“Customers using [mobile order and pay] put items into their cart and sometimes chose not to complete their order, citing ...