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CEO Brian Niccol framed the change as essential to rebuilding company culture. Starbucks CEO announces sweeping changes that ...
CEO Brian Niccol has said the chain’s menu innovation will focus on “the function-forward modern offerings that customers ...
Starbucks now has an office in Newport Beach, California, a short drive from the CEO's house.
Niccol said Starbucks was founded on customer experience, and wants to return the brand to a position of excellence.
“Customers using [mobile order and pay] put items into their cart and sometimes chose not to complete their order, citing ...
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Starbucks CEO Is Too Cheap

Starbucks will give salaried workers only a tiny pay increase. Add that to the long list of mistakes made by CEO Brian Niccol ...
A new report finds the rise in executive compensation is outstripping pay gains for ordinary workers at major companies.
The move will impact approximately 80-90 Starbucks "Pick Up" stores across more than 20 states, including locations in ...
In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.
Starbucks CEO sets a new service goal for baristas in order to improve in-store experience for customers, changes happen at ...
Starbucks’ ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world’s largest coffee shop chain.
CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on the horizon.