Deion Sanders says student athletes should not focus on NIL deals when picking a university. He shared four qualities to look ...

Former San Francisco Giants player and now Colorado Buffaloes head coach Deion Sanders has a new PRIME21 collaboration with ...

Deion Sanders announced strict rules regarding class etiquette for his Colorado students before the start of his third year ...

Coach Prime Eyes Stronger Season Without Shedeur Sanders and Travis Hunter originally appeared on Athlon Sports. Deion ...

Freshmen expectations are a little higher in Boulder compared to most other Power Four college football programs. Instead of Year 1 being a near-automatic redsh ...

The Pro Football Hall of Fame stands proudly in Canton, Ohio. But if you’ve been watching Colorado Buffaloes football lately, it feels like another NFL shrine t ...

The folks over at Nike recently gifted Deion Sanders his own custom colorways of his signature Nike Air DT '92 sneakers.

SAN DIEGO, Aug. 21, 2025 /PRNewswire/ -- Blenders Eyewear, a leading eyewear brand under the Safilo Group, is proud to announce the highly-anticipated return of its viral collaboration with Deion ...

Deion Sanders, the current Colorado Buffaloes head coach, found himself at the center of an unexpected viral moment this week as during a press conference focused on trust, Sanders ...

Deion "Coach Prime" Sanders and the Colorado Buffaloes will start the 2025 regular season of college football in less than ...

With just under two weeks before their season opener against Georgia Tech on August 29, the Colorado Buffaloes are still ...

Colorado Buffaloes head coach Deion Sanders, 58, known as “Coach Prime,” has launched a bold new retail venture called Prime ...