Critics say the rebranding is a risky move for a company already struggling with thin margins.

The Democratic Party and California Gov. Gavin Newsom’s press office's X accounts joined the backlash against Cracker Barrel after it released its new text-only logo earlier this week.

The logo, which used to feature a man leaning on a barrel, now simply has the name “Cracker Barrel” on it with the classic gold background.