Critics say the rebranding is a risky move for a company already struggling with thin margins.

The Democratic Party and California Gov. Gavin Newsom’s press office's X accounts joined the backlash against Cracker Barrel after it released its new text-only logo earlier this week.

New Yorkers craving famous biscuits and gravy from Cracker Barrel, and Long Islanders yearning for a store of their own, can get a taste of southern fare Thursday during a pop-up restaurant in Manhat...