Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...
A leaked letter exposes internal discontent among Jaguar's design team over the company's bold rebranding efforts, sparking ...
As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...
Each day, the team at Aircraft For Sale picks an airplane that catches our attention because it is unique, represents a good ...
A RARE Jaguar is set to sell for a whopping £1million at auction – but only select bidders will be allowed in. The XJR-15 is ...
Tackling environmentalist issues like animal poaching, director Gilles de Maistre can’t transpose good intentions to a ...
The UK's largest luxury car maker, Jaguar Land Rover (JLR), says it will invest £65m ($81m) to expand its bespoke paint ...
Unable to keep pace with more mainstream European premium brands like Mercedes, JLR is hoping to cater to luxury customers ...