Gap's new ad follows the same playbook the brand has used since 1998 — and it still resonates. Like a cozy Gap tee, it was ...

Early aughts fashion is just about everywhere now, and powerhouse girl group KATSEYE is leaning in. The group already made ...

American retailer Gap launched a new jeans campaign featuring the pop group KATSEYE. Writer Sally Panis compares and ...

A fall denim campaign centered on, in the words of choreographer Robbie Blue, “celebrating everyone’s differences?” count us ...

Denim ads have gotten people talking for decades, from Brooke Sheilds wearing Calvin Kleins, to Sydney Sweeney and Katseye ...

Gap's marketing revamp began after former Mattel exec Richard Dickson took over as CEO of parent company Gap Inc. in 2023. He ...

Gap builds on its legacy of dance-driven campaigns with “Better in Denim,” a new fall campaign starring rising global girl ...

On August 19, Gap unveiled its fall denim collection by dressing the hit girl group in a series of Y2K-inspired denim looks ...

Two months after its release, KATSEYE’s “Gabriela” is back on Billboard’s Hot 100! On August 19 local time, Billboard ...

Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer ...

Unveiling an updated version of the early 2000s staple Long & Lean jeans, the band performs wearing the latest trends in ...

On August 23, 2025, KATSEYE’s Manon and Megan appeared on a Weverse live session, during which Manon recounted an incident at ...