Microsoft is extending its longtime partnership with the National Football League, integrating AI and cloud tools into assorted workflows from the sidelines to front offices to stadium operations.

Microsoft and the NFL announced a multiyear extension of their partnership to bring real-time analysis to the sidelines using Microsoft Copilot and Azure AI.

The National Football League and Microsoft Corp. announced today a multiyear strategic partnership extension, ushering in a new era of AI innovation across the league. Technologies like Microsoft Copilot and Azure AI are helping the league and its teams enhance sideline evaluation and workflows,