Calling Target’s decision to scale back its diversity, equity and inclusion initiatives “a spit in the face of black people,” megachurch Pastor Jamal Bryant is pushing a 40-day boycott of the retail giant starting at the beginning of Lent on March 5.

The Rev. Jamal Harrison Bryant, senior pastor of New Birth Missionary Baptist Church in Georgia, announced during Sunday’s service the launch of a 40-day economic boycott of Target, calling on

There is a new call to boycott mega-retailer Target after the store rolled back its diversity, equity, and inclusion initiatives.

Dr. Jamal Bryant is calling for the Black community to boycott the major retailer after it recently eliminated its DEI policy.