BMW has long maintained its brand identity centered on the philosophy of Driving Pleasure. And the advent of the electric vehicle era was a big challenge that could shake up that identity. BMW ...

For a while, BMW's strategy to electrification felt oddly divided. On the one hand, it's i Series — like the i3 and i8 — chased outlandish styling, futuristic materials, and unusual drivetrains. At ...

What’s the biggest weakness of most electric cars? Weight. Batteries add heft, blunting agility and braking precision. But the BMW i4 M50 xDrive turns that challenge into an advantage, transforming ...

From NFS to attending car shows, Aliza's interest in the world of cars began ever since she was a child. An avid reader passionate about becoming a writer, Aliza couldn't help but be fascinated by the ...

Ghazi is an engineer who has been a car enthusiast all his life. Like every other gearhead, he loves nothing more than the growl of a loud exhaust and his first car was a Suzuki Swift GTi MK1 that ...

The BMW i4 M50 has been dethroned by an internal combustion M Performance model, and customer demand for the M3 is stronger than ever ...