Alva became known as “el Rey Midas” because everything he touched turned to gold, just like the king from Greek mythology, ...

What were these companies thinking? Sure, a commercial that toes the line of good taste can be memorable and hilarious (especially if it airs during the Super Bowl), but these ones are so far over the ...

The answer to whether TV commercials are a good return on investment depends on the company, its industry, and its goals. For brands seeking broad recognition and credibility, TV remains a powerful ...

Human beings are innately trained to do certain basic things: Eat. Drink. And despise television commercials. But put down that remote for a second. While in no way should you shun food and water, don ...