AMC Networks says it has made it possible for advertisers to use programmatic tools to buy ads on AMC, WE tv and BBC America, calling it an industry first. Programmatic advertising, which is ...

Ahead of ATS Singapore, Travis Teo, executive director & co-founder of Adzymic, analyses the revival of ad networks. In this exclusive byline, Teo discusses what has led to this resurgence and what it ...

United Airlines really wanted everyone who traveled to Cannes this year for the Lions festival to know it has a media network now. Before takeoff on the 7:50 p.m. overnight Saturday flight from Newark ...

Digital advertising has always evolved alongside technology, but the pace of change over the past few years has been especially rapid. Privacy regulations, AI-driven ...

Ad networks face a broad range of challenges in 2025 as they grapple with privacy concerns, regulatory issues and a $50 billion (€47.5bn) ad fraud threat. But the opportunities presented by new ...

The “everything is an ad network” trend will live forever. There are always new advertising canvases and data sources to be plumbed. For instance, consumer wearables are primed to go off in 2026, ...

This was the question posed by Rob Beeler at t his year’s ATS London as he discussed the potential sidelining of ad networks for a return to direct sold. While Rob’s keynote highlighted the more ...

Authorized Buyers replaces Ad Networks in AdSense. New buyers will be allowed by default; the auto-allow toggle is removed. DV360 stays in Ad Review Center; the new page adds parent–child visibility.