Target Impression Share is a bidding strategy that often raises questions. In this article, I’ll walk you through: Target Impression Share is a unique bidding strategy in Google Ads because it focuses ...

Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make it work for you.

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

Facebook will overhaul its ad-targeting systems to prevent discrimination in housing, credit and employment ads as part of a legal settlement. For the social network, that's one major legal problem ...

Fandom is leveling up its product suite with a new AI-driven ad-targeting solution designed to help clients capitalize on predicted trends in entertainment and surround viral moments. The tool, called ...

A META spokesperson quickly downplayed the report in a Threads post, saying, “No, what’s happening here is part of the work we regularly do to evaluate third-party tools for the purpose of ...

Many people have claimed for years that their phones are listening to them when they see ads about specific things they have been speaking about - and now the head of Instagram has explained how it wo ...