Google Ads Liaison Ginny Marvin confirms AdSense has transitioned to an eCPM payment model. Learn what that means for publishers. Google shifted AdSense to an eCPM payment model, based on impressions ...
Google's AdSense program allows individuals and businesses to display relevant ads on their websites and make money.
Starting early next year, Google will start paying publishers per impression instead of by how many times someone clicks an ad. That means publishers will get paid every time an ad is displayed.