Discover when outsourcing beats vertical integration in reducing costs and boosting efficiency. Learn which strategy aligns ...

Today’s businesses rely on technology as a foundation, however, forward-thinking businesses view technology as a competitive differentiator. In fact, most businesses rely on many different systems to ...

Explore the advantages and challenges of backward integration for businesses, and learn how this strategy can enhance supply chain control and efficiency.

Consider the first equation defining a typical marketing communication effort. The sum is a predetermined result with little excitement and even less of a stunning impact and most likely a low or no ...

Latin America and the Caribbean has proved relatively resilient to the rising uncertainty in the global economy. However, over the last two decades growth rates have remained insufficient to reduce ...

Janis Rose is the founder and CEO of Mailigen integrated marketing platform offering email, mobile and social media marketing. Through his leadership at Mailigen, he initiates innovative product ...