Discover when outsourcing beats vertical integration in reducing costs and boosting efficiency. Learn which strategy aligns ...

Consider the first equation defining a typical marketing communication effort. The sum is a predetermined result with little excitement and even less of a stunning impact and most likely a low or no ...

Today’s businesses rely on technology as a foundation, however, forward-thinking businesses view technology as a competitive differentiator. In fact, most businesses rely on many different systems to ...

Explore the advantages and challenges of backward integration for businesses, and learn how this strategy can enhance supply chain control and efficiency.

Janis Rose is the founder and CEO of Mailigen integrated marketing platform offering email, mobile and social media marketing. Through his leadership at Mailigen, he initiates innovative product ...

Janis Rose is the founder and CEO of Mailigen integrated marketing platform offering email, mobile and social media marketing. Through his leadership at Mailigen, he initiates innovative product ...