Auto insurance companies are some of the largest advertisers, with top brands spending upward of $1.5 billion per year, even ...

Netflix reported $1.5 billion in ad revenue last year and expects that to double in 2026.

OpenAI's soon-to-be-launched advertising business could generate tremendous revenue if management executes well.

OpenAI has begun testing advertising in ChatGPT. Ad experts said OpenAI will need to prove a chatbot can actually sell.

The Blackstone-backed adtech firm plans to raise up to $762 million as it looks to capitalize on investor appetite for ...

Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives ...

“And indeed, AI allows content or format to actually potentially really resonate for the person who’s seeing the ad,” said ...

Success also won’t live in a single TV spot but by building connected campaigns that extend beyond game night.

More than three years after the release of ChatGPT shook Google to its foundations, the AI advertising wars are finally breaking out. OpenAI opened hostilities at the end of last week by outlining its ...

SAN FRANCISCO (AP) — OpenAI says it will soon start showing advertisements to ChatGPT users who aren’t paying for a premium version of the chatbot. The artificial intelligence company said Friday it ...

Advertising is essential for making the world aware that your small business exists and for persuading prospects to buy your product or service. Many small business owners, however, are unsure of how ...