RBLX is testing ads with Google and rolling out IP licensing deals to diversify beyond its virtual currency model.

Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards ...

Advertisers also have a favorable view of rewarded video, according to Latham, which will help Roblox attract demand. Rewarded video offers a more standardized ad experience compared to some of Roblox ...

Roblox is sketching out an ambitious 2024 road map for its ad business. The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, ...

Roblox introduces in-game ad solutions for better monetization rates and engagement, paving the way for increased ad revenue and improved prospects. See more here.

The excitement around Grow a Garden has already helped Roblox's stock more than double this year. Since January, it's up ...

Roblox Corp. is partnering with Alphabet Inc.’s Google to offer ads that encourage player engagement, marking a significant step in the video-game platform’s push to generate more revenue from ...

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business.

Roblox is expanding its ad capabilities with Google, enabling brands to buy Rewarded Video ads programmatically. Early tests show over 80% completion rates, with some exceeding 90%.