Generation Alpha, born in or after 2010, is poised to redefine how brands approach marketing. Unlike their predecessors, this tech-savvy generation has been immersed in digital experiences from their ...

Generation Alpha is the group of people born in 2009 until the early to mid-2020s. We recently spoke with Ashley Fell, a co-author (with Mark McCrindle) of the book “Generation Alpha,” which helps ...

A majority of Gen Alpha possesses a more mature, grounded perception of brands than their parents did at the same age, a quality that will challenge conventional marketing strategies, according to a ...

(L to R) Fast Company’s Rebecca Barker, Starface founder Brian Bordainick, Gamefam founder Joe Ferencz, and DKC COO Matthew Traub at Fast Company’s Innovation Festival in New York City.. Photo: Sydney ...

Introducing Ad Age’s NextGen Marketing Playbook. Discover emerging marketing moves for Gen Z, from creator CMOs and AI as media to niche fandoms and analog retail, with practical tips to test now.

As digital natives, Gen Z consumers are easily influenced by social media and often take a tech-savvy approach to discovering and buying from stores and brands that match their value and offer savings ...

The following is a guest post by Jennifer Mandeville, director of media strategy at Merkle. Opinions are the authors' own. Although this generation is currently small, its influence is and will ...

Cinematic spots, made with agency Isle of Any, show everyday uses of the AI assistant helping people “learn, create and grow.” Experts have often said that Gen Alpha is not a mini version of Gen Z; ...

Gen Z moviegoing habits, the magic of discovering trailers and the lure of nostalgia for simpler times were among the subjects raised in a lively roundtable of top film and streaming marketing leaders ...