Kelly MacLean joined Amazon late last month as vice president of its ad buying platform. She previously spent more than 11 years at Meta.

Amazon’s ad business continued to throttle up in the second quarter. The ecommerce giant’s “other” revenue category, where it houses advertising sales and services such as marketing measurement, ...

Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

Advertisers and analysts lay out where Amazon's headed next and the risks to its growth.

For years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed -- one that's high-margin, fast-growing, and still underappreciated. That's ...

Amazon brands appear in three of consumers’ top five preferred ad platforms, according to Kantar’s annual Media Reactions report 2025. Amazon takes first place, with Twitch in fourth and Prime Video ...

The InfoSum and Magnite deals are another indicator that Amazon’s combination of retail data and streaming capabilities may be what advertisers are looking for. Earlier this month, Amazon reported ...

The tech giant handily beat Wall Street forecasts, with net sales of $180.2 billion and operating income of $17.4 billion. By Alex Weprin Senior Editor Amazon smashed Wall Street forecasts in the ...

Programmatic attribution always comes with a push and pull dynamic. There are the methodologies and theories embraced by advertisers and ad tech vendors. And then there’s how those theories are put to ...

For a stock that has crushed the market historically, it's hard for investors to see Amazon's shares perform poorly.

Amazon’s ad-supported Freevee app will shut down soon, with its content slated to move onto the company’s Prime Video platform. Freevee "will be accessible until August 2025," Freevee said in a ...