Apple’s new $599 MacBook Neo borrows iPhone chip to make play for budget-laptop market share

Apple wraps up three days of product launches with its cheapest laptop yet.

Now That Apple’s M5 MacBook Air Is Here, the M4 Model Drops Below Black Friday Pricing to Make Room for the New Laptop

Before the announcement of the new $599 MacBook Neo spoils you, that model is going to be the exception in the Apple universe, not the norm. That doesn’t mean there aren’t going to be exceptional deals in the usual Apple pricing brackets,

Apple's MacBook Neo comes in citrus yellow and blush pink. The internet has thoughts.

Apple's new budget laptop comes in blush, indigo, silver, and citrus, and online reactions prove people have been craving colorful tech.

Apple brings its M5 Pro and Max silicon to the next MacBook Pro generation

Perhaps most significantly, Apple has raised prices on its entire MacBook Pro lineup. The 14-inch M5 model previously started at $1,599; it’s now priced at $1,699. At least you’re getting something for that cash, as Apple has doubled its base storage to 1TB.