Applebee's is selling inflatable "lunch decoys" for $6.99 for employees to prop up at their desk while they go to lunch, according to "Adrants Daily." The restaurant chain is marketing the inflatable ...

The day's second presentation looked at how Applebee’s turned to mobile marketing and QR codes to boost its lunch business. Keynoter Ana Maldonado-Coomer, head of mobile for Applebee’s owner Thomas & ...

Applebee’s and its parent company, Dine Brands, are showing how smart use of KPIs and analytics can strengthen both brand performance and guest satisfaction. Through co-location strategies with IHOP ...

STATEN ISLAND, N.Y. — For a Cheat Day on a New Year’s diet, Applebee’s can help with that. Its wildly popular all-you-can-eat deals have returned with boneless wings, Riblets and Double Crunch Shrimp.