The application, pictured above, has been created by Carlton Active, which has produced similar interactive commercials for brands such as Audi and Unilever. Options on the interactive service include ...

LONDON (Reuters) - The Advertising Standards Authority (ASA) has ruled Asda must make changes to the way it presents its price guarantee, a key plank of the grocery chain's marketing strategy, ...

Advertising regulators have rapped UK supermarket group Asda over an advert comparing product prices with rival Morrisons. The national press and TV ads, which claimed 2,955 branded products at Asda ...

Asda is doubling down on its Black Friday efforts with two days of discount deals stretching into Saturday and twice as many items on the supermarket shelves. The Walmart-owned retailer has taken ...

Asda, the UK supermarket subsidiary of Walmart, said Tuesday that it has appointed Publicis Groupe’s Saatchi & Saatchi and Zenith as its new creative and media agencies, respectively. The appointments ...