If it feels like your attention span is shrinking, the data says you are likely right. But small changes can help you fight the decline in your focus.

Your Attention Please, a documentary premiering this week at SXSW in Austin, Texas, explores how we live in the attention economy. Macy is a writer on the AI Team. She covers how AI is changing daily ...

In the attention economy, the customized digital experience you are served is drastically different from that of the person next to you, driving isolation and disconnection. In an era where the term ...

And the average length of a shot in a movie is now under five seconds. These days, multi-tasking while you're tasking is the norm among young people. Just ask counselor Lauren Barnett and her ...

There are people in our lives that we will meet who are natural attention-seekers. They desire to be the center of attention. They’ll stop at nothing to make themselves noticed by everyone else.

A growing cohort of CMOs is quietly treating experiential marketing not as a nice-to-have brand moment but as core ...

People all over the world are taking notice of “Attention Span: A Groundbreaking Way to Restore Balance, Happiness and Productivity,” a new book by UC Irvine’s Gloria Mark, Chancellor’s Professor of ...

Attention metrics are – ahem – receiving a lot of attention these days. It’s all part of an industry-wide push for measurement tools that go beyond recording a person viewing an ad, and instead focus ...

It’s a well-known stereotype that women are attention-seekers. It’s an unfair judgment that men don’t have to deal with. However, women are not always seeking attention despite popular belief.