Audi debuted a new China-only luxury brand this week, revealing a concept car as part of the announcement. The new brand's name? AUDI. The capital letters are necessary to differentiate it from Audi.

Sebastian's spare time is spent watching Formula 1, fiddling with his friends' cars (usually German money pits), and soaking up as much architectural amazement and engineering excellence as he can ...

Audi unveils electric E concept representing the new AUDI brand, to be launched along with partner SAIC starting in 2025, previewing a new design and technology direction for the Chinese market. The ...

Audi just launched a new brand in China, and it is trying to set it so far apart from the rest of its roster that it doesn't even carry the storied logo with the four locked rings. Called simply Audi ...

Audi has introduced a new electric vehicle (EV) brand in China, targeting younger consumers in the world's largest automotive market. The vehicles under this brand will feature the name AUDI without ...

Audi has just launched a new EV brand in China, one of its largest markets in the world. The new sub-brand is called AUDI, in capital letters. To mark the occasion, the German automaker unveiled its ...

Audi has officially unveiled its first-ever production model under its new AUDI sub-brand, the E5 Sportback. And no, that’s not a typo; it’s AUDI (all caps, without the four rings) and it’s a new ...

Audi on Thursday launched the standalone brand AUDI (all caps, and minus the four-ring logo) in China to deliver electric vehicles tailored specifically for that market. To mark the launch of the AUDI ...

The automotive industry is lost. I have written about this several times, and I sadly gather more and more evidence that this is the case as time goes by. The latest example comes from Audi, which ...

Michael Frank has been writing and editing car and motorcycle coverage for the past two decades. His outlets have included Forbes, Coolhunting, The Wall Street Journal, Car & Driver, Road & Track, The ...