Audio marketing — marketing that aims to reach and influence patients and their families by what they hear, rather than only by what they see — is a key tool that hospitals and healthcare facilities ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. 2024 is shaping up to be a huge year for audio. With a 22% ...

You need to add yet one more activity track to your marketing mix, and that's audio. I have some good news and some bad news for my friends in content marketing land. First, the bad news: on top of ...

Perhaps you know marketing professionals suffering from "Hot New Platform Exhaustion." The malady typically affects members of a marketing team who spend endless hours retooling content to fit ...

Marketers would do well to keep an eye on Spotify Greenroom, a new audio chat app with great potential for customer engagement. A remarkable experiment in social media is happening now: being social ...

Did you know that 95% of brands lack a solid sound identity? If you’ve never given much thought around audio branding, then this podcast episode is a must-listen for B2B marketers. In this episode of ...

Video and audio content have both benefited the marketing industry in countless ways. Instead of consumers staring at a dull landing page, sound and visuals paved the way for the future of marketing, ...

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Pharma planning season is the moment to think bigger and we see brands going bigger into audio for reach extension, storytelling, creative flexibility and as a cultural amplifier. Check out 5 audio ...

Like any evolving medium, audio consumption is primed for a level set. Without a doubt, audio is having a resurgence and is one of the hottest mediums, accounting for 31% of all media consumption. But ...