On September 30, Google will sunset average position as a metric for search campaigns in hopes of creating a more transparent and accurate form of measurement for marketers. The change was originally ...

Google said in February that average position would be phasing out earlier this year. Now, we have about 6 weeks to fully absorb the repercussions of the change and implement updates to any reporting, ...

In advertising, there are several key questions that are always bandied around: how are our ads performing? What’s the ROI like? Are we increasing brand awareness? Marketers using Google Ads have been ...

Google announced that the average position metric is getting removed from Google Ads starting the week of September 30. It has been known since February that Google had plans to sunset the average ...

Google’s John Mueller answers a question regarding the accuracy of the average position metric which appears in the search performance report in Search Console. This question is answered in the latest ...

Earlier this month, we documented that the average position sharply increased for many sites when Google made that num 100 change blocking a lot of automated queries. Well, for some sites, that number ...

The change brings position reporting in line with Google Ads. After Google Ads announced it would be sunsetting average position, Microsoft Advertising introduced impression share reporting metrics ...