In this age of multi-platform audience delivery, you might be forgiven for forgetting the power of print. This year has seen a resurgence of activity in the sector, following a couple of years of ...

B2B Marketing magazine won business magazine of the year at the PPA Independent Publishers Awards. The judges were impressed with what could be achieved from a small team, and the turnaround story of ...

Marketing is moving closer to the sales funnel Video content is now essential for engagement and SEO impact Reshoring drives demand for stronger brand positioning and visibility Trade shows and brand ...

Salesforce and MrBeast's Super Bowl ad heralds the future of B2B marketing. Here are three marketing lessons B2B business owners and leaders can learn.

Managing director at TERRITORY Influence, a leading social media and influencer marketing agency activating 4 Mio creators for CPG brands. In the ever-evolving landscape of communication, influencer ...

Emerging technologies continuously drive B2B marketing. Buyer behaviors quickly shift. And long-term relationship-building grows in importance. Today, B2B marketers are figuring out how to execute ...

This edited extract is from B2B Influencer Marketing by Nick Bennett ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Just a few years ago, B2B influencer marketing was a niche ...

To overcome the curse of knowledge and craft messages that resonate, B2B leaders and marketers must embrace simplicity and clarity in their communication. Seek writing partners who have a proven track ...

Crafting a solid B2B marketing strategy is more important than ever for businesses looking to grow. It’s not just about ...

B2B marketers have tons of upside opportunities to improve their email marketing programs. That's the positive spin on one of the central findings of the inaugural State of Email Trends report from ...