The Spanish ecommerce market offers growth opportunities across diverse sectors including retail, travel, food service, and technology, driven by consumer behavior shifts and increasing digital ...

The Swiss B2C ecommerce market presents notable growth prospects across sectors like retail, travel, and technology, driven ...

As marketers, we have often thought of ourselves as either targeting businesses or consumers to buy our products and services. A whole range of books and an endless stream of blogs can tell us how to ...

I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

In the fast-paced world of B2C (business-to-consumer) startups, mastering marketing spend is the key to achieving sustainable growth and securing a leading position in the market. While there’s often ...