As marketers, we have often thought of ourselves as either targeting businesses or consumers to buy our products and services. A whole range of books and an endless stream of blogs can tell us how to ...

As a result of the pandemic, many aspects of work have changed, permanently. The result is working from home and living at work — a blend that blurs the line between work and personal life. Technology ...

The line between B2B and B2C has never been blurrier. B2B buyers expect the same level of relevance, responsiveness, and personalization in a B2B setting as they do when shopping for a new pair of ...

It’s people, not personas or accounts, who are ultimately making buying decisions. Successful companies are switching from a B2B to B2P mindset and are taking the time to really understand and respond ...