A hand-held, easy-to-use device that can safeguard the food supply against bacteria and other contaminants was named to the ‘Best of What’s New for 2010’ list by Popular Science Magazine. The B2P ...

As marketers, we have often thought of ourselves as either targeting businesses or consumers to buy our products and services. A whole range of books and an endless stream of blogs can tell us how to ...

As a result of the pandemic, many aspects of work have changed, permanently. The result is working from home and living at work — a blend that blurs the line between work and personal life. Technology ...

The line between B2B and B2C has never been blurrier. B2B buyers expect the same level of relevance, responsiveness, and personalization in a B2B setting as they do when shopping for a new pair of ...

Recently, Albion Online announced that they’d be dropping the F2P (free to play) payment model in favor of the buy to play (B2P) model used by games like Elder Scrolls Online and Black Desert Online.

The world of B2B marketing continues to change at an incredibly rapid pace. Just when it seems that marketing automation and social media are finally being adopted, we have pundits proclaiming them ...