Twenty years ago, the first iteration of BMW’s iDrive infotainment system launched to a great deal of controversy and criticism. Remarkably, it wasn’t a failure, but a sign of the future—it’s hard to ...

BMW marketing must change. You see, young people “want brands that behave like human beings” said senior vice president of brand for BMW Hildegard Wortmann. Ms. Wortmann made this statement during the ...

BMW ran a personalized mobile video advertising campaign to promote its X1 car model to a younger demographic in China. BMW is growing quickly in China as its sales are up this year more than 40 ...

The agency will be responsible for driving BMW's brand image and sales in Malaysia. Raymond Tan, head of marketing at BMW Group Malaysia, noted that this year would be a crucial year for the brand ...

Advertising is crucial for automakers trying to explain the benefits of electric cars to an often-skeptical public. So what better forum than the advertising mecca that is the Super Bowl? While teams ...

A new advertising campaign portrays buyers of BMW certified-used vehicles as "unwilling to compromise." BMW of North America LLC distributed TV and radio commercials to regional dealer groups last ...

BMW appointed Goodby, Silverstein & Partners as its lead creative ad agency in the U.S. The finalists in the pitch, which was handled by Roth Ryan Hayes, included Goodby, Droga5, Wieden & Kennedy, ...

It's probably just about when the convertible top drops on the new BMW F23 that the landscape shown in the new car's ad starts to look somewhat familiar. And then the sign reading Palm Springs comes ...

“The past meets the future this week,” BMW wrote on Instagram. “As far as what comes next, we’ll let you guys prophesy.” While this video on its own would seem only to hint at Ocean’s Coachella ...

America is the land of freedom. You’re free to ride your Harley-Davidson, put whatever you want on your Maine license plate, or show TV commercials with cars drifting and performing stunts. But in the ...

Ronen Kleiman has been fighting with BMW for quite a while. The video above is from 2017. He leased his i3 in 2014. In 2020, he is still asking Canadian courts to condemn the German automaker not only ...