Car logos are often claimed to contain secret messages. From the alleged letters in the Toyota logo to the true meaning of the Audi rings, there are plenty of design theories out there. But one ...

As you may have heard, BMW updated its logo for the first time in over two decades, and, since it's a thing that happened in the world, some people are not happy about it. I can see both sides here; ...

BMW unveiled the electric iX3 at the Munich Motor Show, with it, the brand introduced its latest Neue Klasse design language. While everyone was distracted because of a different design for the grille ...

BMW hosted a change at the beginning of this decade when it unveiled a flat, transparent-ring version of its classic roundel for marketing and digital use. That logo stripped away chrome and ...

BMW is revamping its roundel logo for 2020, both online and off. The last change was in 1997, and over the company’s more than 100-year run there have only been six different interpretations of that ...

Many car enthusiasts pride themselves on knowing everything about their preferred brands but, when it comes to the origins of these vehicles and what inspired them, there's often a gap in knowledge.

BMW just made a subtle change to the logo on its latest car. The German automaker simplified the roundel on its new, fully electric BMW iX3 by removing the inner outlines of the logo. Most people ...

On June 28, 2024, an X user posted an image of a rusty brass badge with BMW's company name and a swastika on it. The picture stated the badge was from 1936, when the Nazi Party, which adopted the ...

We got a first look at BMW‘s new flatter and partially transparent logo on the i4 concept earlier this week. At the time it wasn’t clear if it would be adopted by the brand, but today, the Germans ...

A subtle update gives BMW’s roundel a satin black finish and slimmer letters, first seen on the Neue Klasse iX3. BMW hosted a change at the beginning of this decade when it unveiled a flat, ...