Explore how the Baby Boomer Age Wave Theory predicts economic shifts due to changes in baby boomer spending habits after age 50. Learn about its societal effects.

This post was co-authored by Kate Choi. After shelter-in-place orders came into effect, there was considerable speculation that a “coronavirus baby boom” might emerge nine months later. 1 A ...

In 2022, all Boomer households combined owned $77 trillion in wealth. The top 10% of Boomer households held 71% of that total ...

Baby boomers hold more than $85 trillion in assets, making them the richest generation by far. New research explores the extraordinary rise in their good fortunes — one that experts say successive ...