This generation didn’t just shape America’s economy — today, they continue to influence how the country shops both in-store and online.

Baby boomers hold more than $85 trillion in assets, making them the richest generation by far. New research explores the extraordinary rise in their good fortunes – one that experts say successive ...

In 2022, all Boomer households combined owned $77 trillion in wealth. The top 10% of Boomer households held 71% of that total ...

Adults over 50 now start businesses at the highest rate in 20 years. Those aged 55-64 account for 25% of new business creation. One in three baby boomers takes gig economy jobs as primary income. More ...