With so much changing for the 2025 season of NBA broadcasts, NBC decided to return to its original theme song, reviving "Roundball Rock." The network won back rights to some NBA games in 2024, with ...

We interviewed NBA 2K's Director of Global Partnerships & Licensing to learn more about how music breathes life into the ...

NBC Sports has found its basketball equivalent to Carrie Underwood. The company announced Monday that Lenny Kravitz will perform the introduction anthem music for Sunday Night Basketball, which will ...

"Roundball Rock" is one of the most recognizable sports themes ever. The John Tesh theme returns, along with NBA on NBC, for the 2025-26 season.

Common has teamed up with collaborators to compose "Victory," the official theme for NBA on Prime. The streaming platform ...

"Yes, it's true," the announcement said. "We're working on a college basketball experience that will feature more than 100 programs from across the country, from powerhouses to Cinderella stories. "… ...

NBC Sports has found its basketball equivalent to Carrie Underwood ... with hits like "Fly Away" and "American Woman" among his Grammy-winning songs.