It was one for the record books. Beautyworld Middle East 2024 wrapped up with groundbreaking success, drawing an unprecedented 71,439 attendees from across the globe to the Dubai World Trade Centre ...

Ramadan glam hits different. Whether you’re heading to iftar gatherings, suhoor nights or planning your Eid look early, this ...

Founded by makeup artist Yara Alnamlah, the skin-first brand debuted its full collection alongside two Sephora exclusive launches.

The beauty business is one of the most competitive globally, powered by thousands of independently owned, early-adopter companies. For these brands, speed to market is paramount—a philosophy that few ...

Ulta Beauty (ULTA) announced on Friday that it continued its global expansion with the brand's debut in the United Arab Emirates. The specialty beauty retailer will open a store in Mall of the ...

The best beauty stores today aren’t just places to buy things – they’re mini-museums, scent libraries, wellness labs and ...

Ulta Beauty is famous for offering a massive range of beauty products, from skincare and makeup to fragrances and haircare. With a selection of cult-favourite brands like Rembeauty, Milk Makeup, ...

A look at the first Ulta Beauty store in the Middle East. (Image courtesy Ulta Beauty) Spanning 15,000 square feet, the Kuwait store will feature a dynamic assortment across categories and price ...