The most successful organizations have leaders who understand how to implement strategies in ways that align with how people think, decide and act.

Behavioural economics is an interdisciplinary field that integrates insights from psychology, sociology, and neuroscience into traditional economic models to better explain decision‐making in ...

The article analyses the evolution of taxation from a revenue-raising mechanism to a tool of behavioural influence and examines when fiscal nudging may become coercive. Drawing on Pigouvian economics ...

As the column’s name suggests, Thaler set out to challenge standard economic thinking by testing economic anomalies—in other words, what happens when our irrational, some might say human, selves are ...

Suggested Citation: "1 Introduction." National Academies of Sciences, Engineering, and Medicine. 2023. Behavioral Economics: Policy Impact and Future Directions ...

Behavioral economics combines psychology and economics to understand human behavior. People often make decisions based on their emotions and act on impulse. However, the right nudges—monetary and ...

Discover the evolution of economics from ancient times to modern theories that influence global markets, including Adam Smith and Keynesian approaches.

Over the last 10 years, Behavioral Economics (BE) has become increasingly popular (see Google Trends chart below). According to BE, people’s economic decisions are often less guided by stable ...

Behavioral economics provides a framework to understand when and how people make mistakes. The new field of behavioral economics blends insights of psychology and economics, and provides some valuable ...

There is no shortage of apps and digital tools to help patients manage chronic conditions and remind them to take their medications. But the best-designed technology only works if patients actually ...

"The question I want to ask before I get into the silly bit later on is what happens when you apply behavioural economics, to behavioural economists?" began free-to-play consultant Mark Sorrell, ...

In the workplace, it is easy to forget our humanity. In business, people discuss serious topics like the bottom line and strategic planning, therefore it is assumed everyone is driven purely by data ...