Behr paint is championing a "new neutral" for the upcoming year. On July 30, the company announced that Hidden Gem, a smoky blend of blue and green, is their official new color of the year for 2026.

Add Yahoo as a preferred source to see more of our stories on Google. Rumors, a deep and dynamic ruby hue, reimagines timeless red. BEHR Paint Red is a classic color that has been used in interior ...

"It's not your grandma's red," Erika Woelfel, Vice President of Color and Creative Services tells PEOPLE. "It's reinvented and reimagined for 2025" Emily Strohm is a Senior Editor at PEOPLE. She has ...

SANTA ANA, Calif., July 30, 2025 /PRNewswire/ -- Today, Behr Paint Company unveils Hidden Gem (N430-6A) as its 2026 Color of the Year—a smoky jade that uncovers exceptional beauty in every space. This ...

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