Brand reputation is built on consumer feedback. But overcoming the schism between a brand’s desired identity and how customers actually perceive it is a challenge that many new and even ...
Newell Brands Inc. (NASDAQ:NWL) has recently seen its stock rating upgraded to Overweight by Barclays (LON:BARC), signaling ...
Inc., a prominent player in the packaged food and beverage industry with a market capitalization of $9.9 billion, has been making waves in the nutrition products market with its portfolio of ...
Analytics is often associated with online marketing as a way to measure visits to a website and online commerce. Yet as brands increasingly rely on apps and websites to entice customers, they are ...
The most effective way to measure the health of one’s brand is by looking at returning customers. If you have built enough strength in your brand’s trust and consistency, you naturally build brand ...
BrandMentions announced the launch of AI-Powered Crisis Detection capabilities that combine real-time emotion analysis with predictive algorithms to identify potential brand threats in social media ...
Every successful business must change to serve the changing needs of its customers. As the company evolves, so must its brand. Apple, for instance, successfully rebranded itself from a struggling ...
On average, automotive brand loyalty rose ever so slightly in 2024. But according to the latest study by Reynolds and Reynolds, there are indications it might be on shaky ground. Reynolds’ 2025 ...
BYD, Huawei and Xiaomi and are the three Chinese brands most considered by Americans. But you can't buy one yet.