Digital advertising has taken over the world of marketing, so many are probably wondering whether investing in promotional products is worth it. To that, as the CEO of a promotional product ...

When it comes to growing a business, there's definitely a wrong way to do branded merchandise. "A very old-timey thing to do — which companies are still doing for some reason — is that they just put ...

For decades, promotional merchandise has been underestimated. But just as digital, social and traditional media channels have matured, so too has merchandise. It’s become a sophisticated marketing ...

Promotional products offer businesses a unique opportunity to drive customer engagement and increase their sales figures, but without direct experience, not all business owners understand the full ...

Once, this was a no-brainer. After Nike’s success putting its swoosh on apparel in the ’90s, everybody got into the act. Consumers happily served as free brand billboards, so it seemed like a great ...

Launching the online marketplace is another step for 7-Eleven in its efforts to “become more than just a convenience store,” said Marissa Jarratt, executive vice president and chief marketing officer ...

Fast casual restaurant chains are turning to merch, fashion, perfumes, apparel—and to fans, it’s no joke. You’ve probably ...

Zagwear, a global branded merchandise agency headquartered in White Plains, NY, with offices across the US, UK, EMEA and APAC, has acquired Arrow Promotional, a NYC- and UK-based promotional ...

Envisioned combination with Solo will provide added scale, expanded product portfolio, and enhanced geographical reach, positioning both companies for growth in Europe's custom-branded merchandise ...