Local TV stations are experiencing an advertising windfall this election cycle, thanks to a record amount of U.S. political ad spend. Why it matters: Despite an influx of new ways to reach voters ...

After a record-breaking 2024 election cycle and the global spotlight of the Olympics, broadcasters are heading into a midterm year where ballots are heavy and expectations are heavier. The challenge: ...

Using Magnite’s streamr.ai technology, ITV is launching the bespoke ITV GenAI Ads Manager platform, which creates GenAI ads ...

(CNN) — In the first two weeks of October, Donald Trump and his allies directed about a third of all their spending on broadcast TV advertisements to ads about transgender health care, a significant ...

The state, home to Netflix and Hulu, has declared volume on adverts cannot be louder than the content people are watching.