React World expands the Fine Bros. brand worldwide, allowing other businesses and creators to post their own videos using the Fine Bros. format. The key word here is "allowing," because the Fine Bros.

YouTube comedy duo Fine Brothers Entertainment have canceled plans to license their “React” show format to users after the move unleashed a furious reaction on the Internet. The brothers also said ...

“The Fine Brothers have been innovators on YouTube since day one, so it’s no surprise that they’ve created a unique way to expand the hugely popular ‘React’ series to YouTube audiences around the ...

The online backlash to the React World licensing program saw critics bash the Fine Brothers’ attempts to trademark the word “React” in regard to online videos. The short-lived initiative, launched ...