Customer relationship management involves collecting relevant data about a business’s customer interactions in one place to help managers understand their clients and improve customer satisfaction.

Customer Relationship Management, or CRM, has been around for decades. By now, it’s common knowledge that CRM systems have transformative potential when it comes to streamlining operations and ...

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Rocket CRM has released a set of enhancements to its marketing automation system within its customer relationship management (CRM) platform. The new functionality is intended to allow organizations to ...