Some things we buy at the grocery store never change, such as gallons of milk, chicken noodle soup, and toilet paper. But one of them is making a big change, betting that shoppers will like it.

Say goodbye to empty roll surprises — Charmin’s Forever Roll is here to keep you going (and going) CINCINNATI--(BUSINESS WIRE)-- Bathroom-goers everywhere know that moment of pure dread that comes ...

LAS VEGAS -- The Consumer Electronics Show is getting underway in Las Vegas, and there is already some truly bizarre tech being unveiled. Several of the strange items are from toilet paper producer ...

Charmin has unveiled its newest product: A toilet paper roll that stretches as tall as the Washington Monument. Now available nationwide online and in store, the Forever Roll, gives consumers "a ...

Charmin Ultra Soft Smooth Tear is Rolling Out to Stores Now for a Smoother and More Enjoyable Go CINCINNATI--(BUSINESS WIRE)-- Charmin has been secretly testing a big innovation for their Ultra Soft ...

Officially dropping in October, the Forever Roll is available early via an exclusive online pre-sale — now through October 12th. Sneaker drops and limited-edition collaborations keep fashion and ...

Charmin has announced a new design in its toilet paper for the first time in 100 years — and it’s not what you think. The mega-brand announced on Monday, Oct. 2, that the Ultra Soft rolls of toilet ...

Snag 3 packs of Charmin and Bounty at a great price this week at Walgreens! Buy 3 Bounty and/or Charmin Essentials and you'll earn $3 in Register Rewards. They're on sale for $5.49 each and we've got ...