Welcome to Fit Factor, a new GOLF.com series in which we’re shining a light on the importance of club fitting, powered by insights, data and other learnings from the experts at our 8AM Golf sister ...

One of the most common objections to getting fit for golf clubs is “I need to take lessons and dial my swing first.” Or maybe you’ll hear someone say, “My swing is so inconsistent, custom clubs won’t ...

If I had to describe myself in two simple words it would be short and strong! I’m just over five-foot tall, yet I can bench press 80kg and have a driver swing speed of around 80-85 mph. On paper there ...

However, there's one thing we've heard people label a "gimmick" and we'd like to clear the air about that specific subject once and for all: Club fitting. We've seen our fair share of haters call out ...