She has 15+ years of experience as a financial writer and technical analyst. Consumer surplus is the extra value consumers receive when they buy a product for less than what they were willing to pay, ...

A McDonald’s coffee may be an inferior good compared to a Starbucks coffee. That is, when a consumer's income drops, they may replace their daily Starbucks java with the more affordable McDonald’s ...

As consumer concerns rise over a variety of food ingredients and food additive bans increase, the non-profit Clean Label Project is helping brands make sense of it all, the organization’s executive ...